Subaru is the automotive division Fuji Heavy
Industries of Japan and was established on 07 July 1953 by founder
Kenji Kita, the first Subaru car was produced in 1954. As with most
Japanese car makers growth was initially slow but started to
increase markedly during the 1960s with exports driving the
majority of growth. During 1968 the Japanese government ordered the
merging of sections of the Japanese auto industry started on the
pretext of improving competitiveness, this was under the
administration of Prime Minister Eisaku Sato. As a result Nissan
took a 20% stake in Fuji Heavy Industries in order to utilize the
company's bus manufacturing capability and also their expertise for
use in Nissan's line of Diesel buses. In turn, many Subaru
vehicles, would use parts from Nissan cars and therefore save
duplicating development and production. The Subaru automatic
transmission, known as the 4EAT, was also used in the first
generation Nissan Pathfinder. Speculation has it that it was Subaru
who introduced Renault to Nissan after Renault requested assistance
from Subaru in all-wheel drive (AWD) technology. FHI told Renault
to discuss their plans with Nissan and the discussions may have
been a contributing factor to the currently successful
Renault-Nissan alliance, although another factor might have been
that, at the time of the takeover, Nissan were in a dire financial
state.
THE STRANGE LOOKING
SUBARU DOMINGO 4WD WAS THE FIRST PEOPLE CARRIER FROM THE COMPANY
WITH THREE ROWS OF SEATS, IT WAS LAUNCHED IN 1983 AND WAS NOT A
SUCCESS.
Nissan's acquisition by Renault meant its 20.1%
stake in Subaru was then sold to GM in 1999. Troy Clarke, of
General Motors served as the representative to FHI on their
corporate board. During that time, the Subaru Forester was sold as
a Chevrolet Forester in India in exchange for the Vauxhall / Opel
Zafira A being sold as the Subaru Traviq in Japan from 2001 to 2004
filling a gap in Subaru's range.
The Subaru Traviq was released in August 2001 and was the first so
called "Monobox-Van" that the company had offered, although they
had produced plenty of micro vans that were popular in Japan, in
fact the Traviq wasn't the first Subaru to have 3 rows of seats,
the Subaru Sambar Domingo was first in 1983.
HEAD OF SUBARU ANNOUNCES THE NEW
TRAVIQ IN 2001
THE FRONT END OF THE TAVIQ WAS
MILDLY CHANGED OVER THE COMPARABLE ZAFIRA SHOWN AT LAUNCH IN
2001
TROY CLARK FORM
GENERAL MOTORS WAS ON HAND FOR THE CARS LAUNCH, THE CAR PROMISED TO
BE A BIGGER SUCCESS THASN IT ACTUALLY WAS, PART OF THE PROBLEM WAS
THAT IT WAS SOLD AGAINST THE ZAFIRA
The deal made with GM to sell the Zafira as a
Subaru created a conflict with the already well-established
arrangements with Yanase Co Ltd whose retail dealerships were
already selling Vauxhall / Opel cars in Japan, including the
Zafira. These were imported through GM Japan and were sourced from
Germany, but the Traviq was built in Thailand by GM and sold in
Japan at far lower prices than the Opel Zafira, made possible by
the substantial labour rate difference between Germany and
Thailand.
When production of the Traviq ended, Yanase Co
Ltd continued to import Vauxhall / Opel products into Japan until
2006.
TWO PRESS RELEASE LAUNCH
PICTURES OF THE SUBARU TRAVIQ STILL LOOKING VERY SIMILAR TO THE
VAUXHALL ZAFIRA
Due to the exterior dimensions exceeding Japanese government regulations for vehicles defined as "compact", Japanese buyers were liable for additional taxes. The Traviq was originally only available with the bigger 2.2litre engine, although a 1.8litre lower-priced alternative was added in July 2003. As the engines used in the Traviq were not the usual Subaru boxer engines, but were conventional in-line units, they were uncharacteristic to customers used to the normal Subaru products. In addition all-wheel-drive technology was also not available on the Traviq. The reduced price compared to the Zafira was a selling advantage but there were some quality issues compared to the German built cars.
THE 2002MY
SUBARU TAVIQ WAS LITTLE ALTERED FROM THE 2001, APART FROM MINOR
SWITCHGEAR CHANGES THE INTERIOR WAS PURE
ZAFIRA
THE 2003MY SUBARU TRAVIQ FEATURED A REVISED FRONT GRILLE &
SPECIFICATION CHANGES
ANOTHER PRESS PICTURE OF THE 2003MY SUBARU
TRAVIQ
THE 2003MY SUBARU TRAVIQ VIEWED FROM THE FRONT END SHOWS THE NEW
GRILLE CLEARLY IN THIS PRESS PICTURE
THE 2003MY SUBARU TRAVIQ
SI SHOWN ABOVE AND SHOWN LEFT IS THE INTERIOR OF THE S SPEC
VERSION
A FACTORY ISSUED PRESS PICTURE OF THE S SPEC INTERIOR FOR THE
2003MY
A CROSS SECTION OF THE SUBARU TRAVIQ FOR THE 2003 MODEL YEAR
The car
came in a variety of trim levels, all with the same 2.2litre
engine, the L package featured headlamp washer, front side airbags,
active head restraints, power steering, roof rail, dashboard
multi-display computer, standard rate suspension and 15-inch alloy
wheels with 195/65R15. The S Package added 16-inch aluminium
wheels with 205/55R16 tyres and uprated sports suspension
sporty and a unique Subaru body kit. The SL came with
leather-wrapped steering wheel, brushed aluminium effect control
panel, AM / FM / CD player, body-colour coded body kit and sports
seats and white dial instruments. Privacy glass was an option on
all models. The Traviq also had a unique suspension set up which
was different, softer, than the European version to improve low
speed ride. For the 2002MY the L package was dropped, at the
same time the S was downgraded slightly and became the entry model,
the previous S was upgraded and called SL. To meet changes in
Japanese regulations the wiper / turn signal / dip beam stalk was
changed, a reclining mechanism added to the second row seats,
three-point seat belts added for the second row centre seat and a
new design of rear lights in 2003. Also a smaller 1.8litre engine
was available. Production of the Traviq ended in November 2004
although sales continued into 2005 with the remaining unsold stock. The cumulative
sales volume was approximately 12,000.
THE
2004 MODEL YEAR TRAVIQ PRESS PICTURES, THE TRAVIQ SL LEFT & THE
TRAVIQ C RIGHT
THE 2004 SUBARU TRAVIQ SL INTERIOR
During the brief time General Motors had stake in Subaru there was another badge engineered model available in the US, an Impreza was sold as the Saab 9-2X with a Saab style front end. An SUV Subaru Tribeca / SAAB 9-6X was also planned but the SAAB version did not proceed and styling was then recycled in the 2008 Tribeca facelift. On 05 October 2005 Toyota Motor Corporation purchased 8.7% of FHI shares from General Motors who had owned 20.1% of the company, GM later divested its remaining 11.4% stake, selling its shares on the open market to sever all ties with Fuji Heavy Industries.
THE LAST
PROJECT BETWEEN GM AND SUBARU WAS THE SAAB 92X FOR THE US MARKET,
THE CAR WAS NOT A SUCCESS
SPECIFICATIONS:
AUGUST 2001 > OCTOBER
2002
TRAVIQ BASEGRADE & L
PACKAGE
TRAVIQ S
PACKAGE
Production: August 2001 > October 2002
Prod
No’s
Total 2001 to 2004 = 12,000
Factory: GM Taiwan
Model ID: GF-XM220
Engine ID: Z22 2198cc Bore & stroke 86.0 X 94.6mm 10.0:1 Comp
147bhp @ 5800rpm
Transmission: 4 speed automatic standard all models
Brakes: Servo assisted discs all round
Tyres:
195/65R15 91H Basegrade & L package
205/55R16 91V = S
Length: 4315mm
Width:
1740mm
Height: 1630mm
Weight:
Basegrade = 1460kg S Package = 1470kg S Package =
1480kg
OCTOBER 2002 > JULY 2003
TRAVIQ C S & SL
PACKAGE
Production: October 2002 > July 2003
Prod
No’s
Total 2001 to 2004 = 12,000
Factory: GM Taiwan
Model ID: TA-XM220
Engine ID: Z22 2198cc Bore & stroke 86.0 X 94.6mm 10.0:1 Comp
147bhp @ 5800rpm
Transmission: 4 speed automatic standard all models
Brakes: Servo assisted discs all round
Tyres:
195/65R15 91H C Package 205/55R16 91V = S &
SL
Length: 4315mm
Width:
1740mm
Height: 1630mm
Weight:
C Package = 1460kg S Package = 1470kg S Package =
1480kg
JULY 2003 > DECEMBER 2004
TRAVIQ A & C
PACKAGE
TRAVIQ S & SL
PACKAGE
Production: July 2003 > December 2004
Prod
No’s
Total 2001 to 2004 = 12,000
Factory: GM Taiwan
Model
ID:
TA-XM220 (1.8 TA-XM182)
Engine ID: Z22 2198cc Bore & stroke 86.0 X 94.6mm 10.0:1 Comp
147bhp @ 5800rpm
Engine ID: Z18 1795cc Bore & stroke 80.5 X 88.2mm 10.5:1 Comp
125bhp @ 5600rpm
Transmission: 4 speed automatic standard all models
Brakes: Servo assisted discs all round
Tyres:
195/65R15 91H C Package 205/55R16 91V = S &
SL
Length: 4315mm
Width:
1740mm
Height: 1630mm
Weight: A Package = 1420kg C Package = 1460kg S Package = 1470kg
SL Package = 1480kg
BROCHURES:
SUBARU
TRAVIQ BROCHURE 2002
SUBARU
TRAVIQ BROCHURE 2003
SUBARU TRAVIQ BROCHURE
2004